AI Act20 Jul 2026Art. 50
The European Commission published guidelines to help providers and deployers of AI systems meet the transparency obligations of Article 50 of the AI Act, which apply from 2 August 2026. The guidelines clarify which providers and deployers must comply with the obligations for interactive AI systems and for marking and labelling AI-generated content. Providers must design AI systems so that people are told when they interact directly with AI, and must add machine-readable marks so that AI-generated or manipulated content can be detected. Deployers must inform people when they are exposed to deep fakes, to AI-generated content on matters of public interest without human review or editorial control, and to emotion recognition or biometric categorisation systems. Regulation (EU) 2026/1744, which entered into force after the guidelines were published, gives providers of generative AI systems placed on the market before 2 August 2026 until 2 December 2026 to comply with the marking obligation in Article 50(2).
What to do: List the AI systems you provide or deploy that interact directly with people, generate or alter content, or perform emotion recognition or biometric categorisation, and check each against the scope set out in the guidelines. For a generative system you already placed on the market before 2 August 2026, plan machine-readable marking by 2 December 2026.
Legal status: EU guidance · Jurisdiction: EU
Official source: European Commission ↗ · v20 Jul 2026